South Korea

Since Psy bounced onto our screens with Gangnam Style, the world’s been hooked on Korean culture. From K-dramas and K-pop to K-beauty and street eats, we’re officially obsessed. But a trip to South Korea offers all of that plus centuries of rich tradition and deep history – it’s the best of both worlds.

Wander the buzzing streets of Seoul, where high-tech towers hide hanok villages and secret teahouses. Shop everything from designer labels to quirky underground finds. Head south to Busan for sun-soaked beaches, street markets and seaside museums. Or hop on a slow train through the countryside and discover peaceful temples, UNESCO-listed villages and fields of cherry blossoms in spring.

And then there’s the food. From sizzling bulgogi and pillowy mandu dumplings to sweet-hot tteokbokki and crispy Korean fried chicken, good food – and good times – are never far away.

Chat to our South Korea travel specialists and plan your perfect K-adventure today.